Proposal for a Facebook contest to create engagement
between motorcyclist, campers, travelers with car and GNV.
We asked to web users to suggest the stages of a trip
to be done with 3 explorers/storytellers,
one for each country in which Grandi Navi Veloci operates.
The suggested stages were reachable through GNV travel destinations. The user who has suggested the most interesting stages
can start with the explorer.
During the trip, the 3 groups produced web and social contents.
The contents of the GNV channels were created by our explorers while their travel companions were encouraged to create contents
for their personal social profiles.
A social wall on the website’s homepage collects all the content produced.
The visual was localized using the language
of the other 2 reference markets: Spain and France.
